Digital Marketing: Who, What, Why, and How?

In today’s world, where you spend hours on your phones, laptops, and tablets, digital marketing has become one of the most important tools for businesses. Whether it’s a small startup or a global company—everyone is going digital. But what does that mean for us? And more importantly, how can you, as a student, tap into this growing field?

stevesmiths9993 stevesmiths9993
May 26, 2025 - 13:32
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Digital Marketing: Who, What, Why, and How?

Have you ever wondered how those Instagram ads know exactly what you’re thinking? Or how YouTubers manage to promote products so smoothly that you’re tempted to buy them immediately?

This is what we called it, Digital Marketing in action.

In today’s world, where you spend hours on your phones, laptops, and tablets, digital marketing has become one of the most important tools for businesses. Whether it’s a small startup or a global company—everyone is going digital. But what does that mean for us? And more importantly, how can you, as a student, tap into this growing field?

 

Let’s break it down together—who, what, why, and how of digital marketing—in the simplest way possible.

 

WHO is Digital Marketing for?

Digital marketing is for:

  • Students who want to explore a creative and growing career.

  • Entrepreneurs who want to promote their businesses online.

  • Content creators and influencers who want to grow their personal brand.

  • Professionals looking to switch careers into a tech-savvy, high-demand field.

Basically, if you use the internet and have something to share, sell, or build—digital marketing is your friend.

 

Even if you're just curious about the online world, taking one of the best digital marketing courses can open your eyes to a world of opportunities.

 

WHAT is Digital Marketing?

Digital Marketing is promoting anything—product, service, or personal brand—online. That includes:

  • Social Media Marketing (SMM) – Promoting on platforms like Instagram, Facebook, X, LinkedIn.

  • Search Engine Optimization (SEO) – Making sure your website appears when people Google things.

  • Email Marketing – Sending newsletters, offers, and updates to your audience.

  • Content Marketing – Creating blogs, videos, reels, or memes that attract people.

  • Paid Ads – Using Google Ads, Facebook Ads, etc., to get quick reach.

 

It’s a mix of creativity, strategy, analytics, and a lot of observing people’s behavior online (not in a creepy way).

 

WHY is Digital Marketing Important?

Here’s why digital marketing is not just important—it’s essential:

 

1. Because the world is online

We scroll through reels while eating, watch YouTube tutorials during lectures (we all do it), and check out reviews before buying anything. Brands know this, and they want to be exactly where you are—online.

 

2. Affordable and powerful

Unlike traditional ads on TV or newspapers, digital marketing is budget-friendly and measurable. You can run an Instagram ad for ₹100 and track how many people clicked on it.

 

3. Job-ready skills

Companies are hiring digital marketers like never before. And guess what? You don’t need a fancy degree. Just skills. Even a digital marketing certificate can help you stand out.

 

4. Freelancing and side hustles

Know digital marketing? You can start freelancing right from your hostel room. Handle social media pages, write blogs, run ads—you’re your own boss.

 

HOW to Start Your Digital Marketing Journey?

1. Start by exploring

Check out what your favorite influencers are doing. See how brands post on Instagram or how YouTubers promote products. Start observing.

 

2. Take a beginner-friendly course

There are many best digital marketing courses online. Choose one that:

  • Is beginner-friendly

  • Offers a practical learning approach

  • Gives you a digital marketing certificate

  • Has real projects or case studies

One such platform is FutureSkills Prime. It’s backed by the Government of India and offers industry-relevant digital marketing training with certifications that are employer-recognized.

 

3. Practice what you learn

Create a blog. Start a theme page on Instagram. Try promoting your cousin’s food delivery business. Practice is where real learning happens.

 

4. Intern or Freelance

Once you get the hang of things, try for internships—even unpaid ones initially. You’ll build confidence and experience. Freelancing on platforms like Upwork or Fiverr is also a great way to earn and learn.

 

5. Keep upskilling

Digital trends change fast. One day it’s reels, the next day it’s AI. Keep learning through webinars, reading blogs, and taking advanced courses.

 

What Does a Digital Marketer Do Every Day?

If you’re wondering what a typical day looks like in digital marketing, here’s a sneak peek:

  • Brainstorming content ideas for a brand

  • Writing captions or blog posts

  • Running and monitoring ads

  • Checking Instagram insights or website traffic

  • Making memes (yes, that counts as marketing too!)

  • Scheduling posts with tools like Canva, Buffer, or Hootsuite

 

No two days are the same. If you enjoy variety, creativity, and working with tech + trends, you’ll love this field.

 

Your Digital Journey Starts Now

You don’t have to be a tech wizard or a content genius to step into the world of digital marketing. You just need curiosity, consistency, and a little push to get started.

So, if you're sitting in your college hostel, wondering what career to choose, or simply want to earn a little extra while studying—digital marketing could be your thing.

Explore the field, enroll in one of the best digital marketing courses, earn a digital marketing certificate, and start your journey. Who knows, the next viral campaign could have your name on it!

Let’s go digital, shall we?

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