Vietnam Exports: Detailed Rice Export Analysis and Market Outlook

Vietnam has long been recognized as a dominant player in the global rice market, thanks to its fertile Mekong Delta, favorable climate, and centuries-old rice cultivation practices. Over the decades, the country has built a strong reputation for producing high-quality rice, making it one of the top rice exporters globally. According to Vietnam rice export data, the country achieved record-breaking figures in 2024, both in terms of volume and value. However, as we move into 2025, new market dynamics, pricing challenges, and evolving trade patterns are reshaping the industry.

In this in-depth report, we’ll explore Vietnam rice exports for 2024–2025, key buyer markets, pricing trends, top exporters, and the outlook for the coming years. We will also look at the broader context using Vietnam import export data to understand how the rice trade fits into the country’s overall export portfolio.

Vietnam Rice Exports Performance in 2024–2025

In 2024, Vietnam exported 9.04 million metric tons of rice, valued at an impressive $5.7 billion, marking the highest export value in the nation’s history. This represented an 11% increase in volume compared to 2023, driven by strong demand from Southeast Asian countries and Africa.

The average export price in 2024 reached $600 per ton — the highest ever recorded — with fragrant rice varieties such as ST24 and ST25 fetching premium rates in international markets.

In the first quarter of 2025, however, the market began to see price adjustments, with the average dropping to $390–$500 per ton by mid-year due to increased global supply and the return of India as a competitive exporter. Still, Vietnam rice export data from customs revealed that from January to March 2025, Vietnam exported 2.2 million tons worth $1.14 billion, maintaining its position as one of the world’s top rice exporters.

Top 10 Rice Export Destinations for Vietnam (2024–2025)

Vietnam’s rice trade is geographically diverse, with strong demand from both traditional and emerging markets. The top destinations for Vietnam rice exports include:

1. Philippines – $1.52 billion (38.4% share)

2. Indonesia – $716 million (18.1%)

3. China – $494 million (12.5%)

4. Ghana – $186 million (4.7%)

5. Malaysia – $173 million (4.4%)

6. Ivory Coast – $168 million (4.2%)

7. Singapore – $113 million (2.9%)

8. Iraq – $97 million (2.5%)

9. Hong Kong – $79 million (2%)

10. UAE – $68 million (1.7%)

The Philippines remains the largest buyer, importing between 3.6 to 4.2 million metric tons annually. Indonesia, China, and African countries such as Ghana and Ivory Coast also contribute significantly to export revenues.

Vietnam Rice Exporter Data – Top Companies

According to Vietnam rice export data, a handful of companies dominate the export market. The top exporters in 2024–2025 include:

• Intimex Group JSC – $582 million

• Vinafood 1 – $546 million

• Mekong Food – $501 million

• Gia International – $236 million

• Vinafood 2 – $231 million

These firms have established strong distribution networks, long-term contracts with overseas buyers, and a reputation for consistent quality.

Vietnam’s Rice Types and Export Breakdown

Vietnam’s rice exports are diverse, with a product portfolio catering to different price points and consumer preferences:

• White Rice (5% broken) – $2.96 billion (main export)

• Fragrant Rice (ST24, ST25) – $1.13 billion (premium segment)

• White Rice (25% broken) – $450 million (budget markets)

• Glutinous Rice – $360 million (desserts, traditional dishes)

• Japonica Rice – $230 million (Japan & Korea markets)

White rice accounts for approximately 70% of total rice exports, followed by fragrant rice varieties at 16%, and smaller shares from glutinous and Japonica types.

Historical Vietnam Rice Export Trends (2014–2025)

A look at historical Vietnam exports data shows a steady upward trajectory in rice export value:

• 2014 – $2.93 billion

• 2018 – $2.62 billion

• 2020 – $2.79 billion

• 2023 – $4.37 billion

• 2024 – $5.70 billion

• 2025 (Q1) – $1.14 billion

This growth reflects both rising export volumes and a shift toward higher-value rice varieties.

Key Trends in Vietnam’s Rice Export Market

1. Diversification of Rice Varieties
   Exporters are expanding offerings to include premium fragrant rice, organic rice, and specialty varieties to cater to high-value markets in Europe, Japan, and the U.S.

2. Sustainable Farming Practices
   Eco-friendly cultivation, water-saving irrigation, and reduced pesticide use are becoming standard, boosting brand value in environmentally conscious markets.

3. Digital Transformation in Trade
   More exporters are using online platforms, blockchain traceability, and digital payment systems to improve efficiency and buyer confidence.

Challenges Facing Vietnam Rice Exports in 2025

While the overall outlook is positive, the sector faces some headwinds:

• Price Competition – India’s re-entry into the export market has driven down global rice prices.

• Climate Risks – Changing rainfall patterns may impact yields.

• Logistics Costs – Higher shipping rates affect profit margins, particularly for exports to Africa and the Middle East.

Exporters will need to focus on branding, long-term contracts, and quality certifications to remain competitive.

Vietnam Rice Export Outlook

According to projections based on Vietnam import export data, rice exports in 2025 are expected to reach 7.9 million metric tons, slightly lower than the record 2024 figures due to pricing pressures. However, Vietnam is set to overtake Thailand as the second-largest rice exporter in the world, thanks to strong relationships with buyers and diversified markets.

Long-term growth will depend on:

• Expanding high-value market share

• Improving supply chain efficiency

• Leveraging trade agreements such as the CPTPP and EVFTA

Conclusion

The Vietnam rice exports sector remains a cornerstone of the country’s agricultural economy, delivering billions in revenue and securing its place among the top three global rice exporters. While 2024 marked a record-breaking year, 2025 will test the resilience of the industry as global supply rises and prices adjust downward.

By focusing on premium quality, sustainable production, and market diversification, Vietnamese exporters can continue to thrive despite competitive challenges. Accessing detailed Vietnam rice export data and monitoring market trends will be essential for businesses, traders, and policymakers to make informed decisions.

For companies seeking customized Vietnam import export data on rice exports — including breakdowns by HS code, destination country, and exporter — professional trade intelligence platforms like VietnamExportdata and TradeImeX offer verified, up-to-date insights. These resources can help identify market opportunities, track competitor performance, and forecast future demand.