The Rising Dominance of Global Fashion Ecommerce

With growing internet and smartphone penetration worldwide, ecommerce has seen explosive growth in last few years. While brick and mortar stores still hold importance, online fashion shopping is fast emerging as the preferred mode of shopping for many consumers. Let’s take a deeper look at some key trends driving growth of global fashion ecommerce.

Emergence of Global Online Fashion Giants:

Some ecommerce giants have established strong dominance in global fashion retail by focusing exclusively on apparel and accessories category. Companies like ASOS, Zalando, Lyst and Farfetch have revolutionized how fashion is discovered and bought online across borders. These online retailers offer huge product variety from multiple brands along with personalized recommendations and curation. Their focus on customer experience through localized websites, mobile apps and exclusive designer collections have helped gain widespread popularity and strong brand recall among global shoppers.

The success of these online fashion specialists has also inspired other large ecommerce marketplaces like Amazon, Flipkart and JD to ramp up their focus on fashion categories. They are aggressively onboarding popular fashion brands and influencers to drive more traffic and purchases in apparel sections.

Growth of Emerging Markets in Fashion Ecommerce:

While North America and Europe still account for lion’s share of global online fashion sales currently, emerging markets in Asia, Latin America, Middle East and Africa are presenting huge greenfield opportunities for expansion. Countries like China, India, Brazil, Indonesia, Mexico, Saudi Arabia, South Africa etc are witnessing accelerated rates of internet and smartphone growth which is fueling massive increase in online shopping activity including fashion.

The Rising Dominance of Global Fashion Ecommerce: https://www.coherentmi.com/blog/the-rising-dominance-of-global-fashion-ecommerce-50