How Adding Transcripts to Videos Gives Your Business an Edge

The digital marketing world is heavily video-focused, which is why businesses are always looking for ways to show themselves in the best light. Even though creating awesome videos is important, there's one key component many brands are missing: video transcription.

Now, aside from the accessibility benefits of having transcripts for your videos made available to more users, it can also help you increase your video outreads and viewership which in turn can lead to higher engagement rates and ultimately business growth. How Transcripts Help Overcome the Competition

Boosts Your SEO Performance

Google cannot watch a video, but it can read text. Transcripts help with SEO because they provide a search engines more to index and, thus, see if your added worth to the SERP is warranted.

Transcriptions: It allows your videos to be indexed, and found on video platforms such as YouTube or even in web searches. As you might imagine, this leads to more visibility, more traffic and ultimately — more customers.

Increases Accessibility and Inclusion

Transcripts: Releases Transcript of your content so other hearing impaired people, users in noisy environments or sound sensitive environment can use and hear the contents.

In addition to being the right thing to do, creating inclusive videos is good for business. When you have your content accessible, it becomes easier for everyone to engage with it and therefore opens up a dialogue with a larger audience.

Improves Viewer Engagement and Retention

ReadingAlong: This is the second mode, in this mode users better understand if they read. Some may want to check the transcript for certain things without watching the whole video.

The English captions keep viewers engaged for longer, Black says, and you provide for both in doing so.

Enables Easy Content Repurposing

Among other things, affordable video transcription services allow your video content to be repurposed into blogs, social media posts, infographics, email campaigns and eBooks. It saves time, gives you content continuity, and increases the longevity of each video.

A single video transcript can power a week of content.

Enhances Training and Internal Communication

For companies who are relying staff training, on-boarding or for internal communication and need to be able to easily search, reference, and share information presented in the video transcripts provide a written record of it all.

As a result, employees can access and retain critical information long after the video ends.

Supports Global Reach with Translations

Similar to creating a video script, having a transcript makes for quicker, more cost-effective translation of your video. While it may seem like basic advice, this is crucial when your target market is expanding to international markets or not English speakers.

Conclusion: 

I have read so many bad video transcripts from content creators that makes me cringe because it is 2019 and the competition to get yourself out there leading the pack on being recognisable means you need to do everything possible even if its tiny, small little details like this! Transcription is a powerful asset for your business, transforming videos from SEO and accessibility to content repurposing and global reach.

If you are not already transcribing your videos, start today. Your business will thank you.