US Generator Sales Market Is Projected to Grow in USD 10.26 billion by 2032

The U.S. generator sales market was valued at USD 6.10 billion in 2023 and is projected to reach USD 6.43 billion in 2024 and USD 10.26 billion by 2032, exhibiting a CAGR of 6.03% during the forecast period. This growth is driven by frequent power outages due to aging infrastructure and natural disasters.

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May 2, 2025 - 07:14
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US Generator Sales Market Is Projected to Grow in USD 10.26 billion by 2032

The U.S. generator sales market was valued at USD 6.10 billion in 2023 and is projected to reach USD 6.43 billion in 2024 and USD 10.26 billion by 2032, exhibiting a CAGR of 6.03% during the forecast period. This growth is driven by frequent power outages due to aging infrastructure and natural disasters.

The latest study, US Generator Sales Market 2025, published by FBI, offers in-depth insights into both regional and global markets, which are projected to grow significantly from 2025 to 2032. This comprehensive report examines evolving market dynamics, value chain analysis, key investment areas, competitive landscape, regional trends, and essential market segments.

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Key Takeaways

  • The report analyzes competitive dynamics by assessing company strategies, technological capabilities, geographical presence, revenue performance, and major strategic initiatives by leading players in the US Generator Sales market.

  • The global US Generator Sales market is moderately consolidated, with prominent companies actively engaged in partnerships, innovations, and pilot projects.

  • The study incorporates qualitative insights such as US Generator Sales market drivers, restraints, challenges, opportunities, regulatory frameworks, pricing trends, and Porter’s Five Forces analysis across North America, Europe, Asia-Pacific, and LAMEA regions.

  • Latest developments, including government policy initiatives, R&D breakthroughs, and infrastructure projects related to hydrogen and renewable gas production, are evaluated across 18 countries in 4 regions.

  • Over 2,500 relevant publications—including technical white papers, project reports, annual filings, and industry journals—have been reviewed to provide high-value intelligence on the US Generator Sales Market.

Market Segmentation

The US Generator Sales Market is segmented based on

  • By Fuel Type:

    • Diesel

    • Natural Gas

  • By Application:

    • Residential

    • Commercial

  • By Region:

    • U.S.

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Regional/Country Market Outlook

Europe dominates the US Generator Sales market owing to strong political support, mature renewable energy infrastructure, and significant investment in hydrogen technology. Germany, the Netherlands, France, and Denmark are leading with large-scale pilot projects and hydrogen-ready infrastructure.

Asia-Pacific is emerging as a key region due to rising renewable capacity and strategic hydrogen programs in countries like Japan, South Korea, China, and Australia.

Competitive Landscape

Major companies operating in the US Generator Sales market include:

LIST OF KEY COMPANIES PROFILED:

  • Generac Power Systems (U.S.)
  • American Honda Motor Corp. (U.S.)
  • Caterpillar Inc. (U.S.)
  • Cummins Inc. (U.S.)
  • Ingersoll Rand (U.S.)
  • John Deere (U.S.)
  • Briggs and Stratton (U.S.)
  • HiPower Systems (U.S.)
  • Kohler – SDMO (France)
  • Wacker Neuson (Germany)

These players focus on partnerships, demonstration projects, and technological enhancements to gain a competitive edge.

Industry Trends

  • Companies are investing in advanced technologies to improve efficiency and scalability.

Key Benefits for Stakeholders

  • Provides quantitative and qualitative insights into the global US Generator Sales market dynamics and opportunities from 2025–2032

  • Informs decision-making with Porter's Five Forces analysis and in-depth segmentation by technology, application, and region

  • Maps major contributing countries by revenue and policy support

  • Benchmarks leading market players and strategic initiatives

  • Highlights government regulations and project funding to guide investment and development strategies

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