Why Should You Use Marketo Text Messaging For Your SMS Marketing Needs?
Why Should You Use Marketo Text Messaging For Your SMS Marketing Needs?
emailnphonelist
The importance of SMS notifications can make a big difference in your marketing campaigns, provided you use the right contexts for the right clients. The way you see SMSs has also changed over the span of years. The likeliness of an SMS being opened is 98%, higher than emails, with an even higher read response.
To leverage the advantage of beneficial SMS marketing, we bring you Marketo, your ultimate SMS automation that caters to all your outreach and personalization needs. Now, you might be curious. Does it really work well, given there are at least a zillion marketing platforms?
In this tech blog, let us understand why Marketo is a good choice for your SMS campaign. Let's take a look at how the SMS integration works with Adobe Marketo Engage and what mobile marketing features it brings, and how you could benefit from SMS and digital marketing together.
How Does Marketo Text Messaging Work With Adobe Marketo Engage?
Marketo text messaging, when integrated with Adobe Marketo Engage, looks after all the analytics of your SMS campaign with efficient facilities. This integration is brought about by a third-party platform, Vibes, a text messaging solutions extraordinaire. Through Adobe Marketo Engage, you can automate triggered, bulk, batch SMSs, analyze, and track their output all within the Marketo Engage window.
Features:
1. Automated Data Flow: The platform collects user data about opt-ins and opt-outs of customers, giving you consent to start SMS outreach.
2. Performance Tracking: Marketo Engage allows for SMS campaign tracking and reporting performance analysis to find out what further alteration is needed in the campaign strategy.
3. Message Triggers & Batch Sendouts: The platform initiates trigger-based messages, depending on events and context, for ex: Website visit, sign ups, form fill ups, etc. These messages can be in batch sendouts as well.
4. Marketo Smart Campaign: With Marketo Engage, text messaging can be handled with automation marketing workflows, ensuring SMS delivery without manual work.
5. Personalization: Data collected in the Marketo database helps with SMS content personalization, ensuring to highlight the interests and needs of existing or potential clients.
What Are The Benefits of Using The Marketo Text Messaging Fuctionality?
The possibilities with Marketo text messaging are endless and need no short of applause. We know how efficient SMS marketing can be, but now it is automated and complexively smart on its end. Here are a few golden advantages that businesses can reap from the platform:
-
Better Targeting: With Marketo text messaging, you have the option to create a Smart List, a way to define your target audience for the SMS marketing campaign. This helps with targeting and tracking customer responses, gauging their interests to reach new levels of customer satisfaction and value.
-
Real-Time Interaction: Ringless voicemail and SMS notifications allow businesses to connect with their customers in real time. Text messages are read in almost an instant. Research supports this because it indicates that most individuals read and open SMS almost in an instant once the message has been delivered.
-
Bulk Customer Interaction: Using the feature of the Marketo Smart Campaign and Marketo Webhook, companies are capable of minimizing or eliminating most of their customer interaction. What this translates to is that with the growth of your customer base, the same is not true for marketing efforts, as they remain scalable and effective.
-
Increased Efficiency of SMS Marketing: With Marketo Engage, the customers have the ability to gauge how effective the SMS campaigns are performing and have the option to modify them so that they become more effective. Customer behavior and interaction analysis can prove to be highly beneficial within the marketing plan and overall marketing alignment to customer operations.
How To Start Using Marketo Text Messaging For Your Next Campaign?
For Marketo Text Messaging, you have a fairly easy navigation on their platform, it is just that user-friendly. However, the process only starts when you have a subscription to Marketo. Once you have an account, here is how to go about this:
1. Craft Your SMS Copy
To draft an effective message, given you are well aware of the contents of the occasion, head to the Marketing Activities section. From there, create the text, giving it a contextual name and description. edit the SMS text accordingly, and add tokens to the message.
Choose your needed token and add link types of the landing pages so that your recipient is redirected right away to your business.
2. Enter The Target Audience For The Specific Campaign
Not every SMS campaign will serve everyone in your Marketo database. Knowing the context and objective of the specific SMS campaign will help you define the category of audience you need,
So, use Marketo Smart Lists to analyze and define your target audience. In the very same tab, you will also find the required trigger for the context of SMS. For example, if somebody signed up recently, the trigger should follow up with welcome texts.
3. Develop A Marketo Smart Campaign
When you have drafted your SMS copy and found the audience you will cater the text campaign to, you will build the Smart Campaign. Go to Marketing Activities and tap on Smart Campaigns to export the Smart List you created earlier.
Thereafter, tap on the flow tab, drag the option for “Send SMS Message”, and select the SMS copy you drafted. Now align with the list, and you are ready to schedule your campaign for publishing or activating the campaign right away.
Check Out: Emailnphonelist
So, Is Marketo Text Messaging The Best Bet for Your SMS Campaign?
The marketing space leverages various vehicles of obtaining media, and SMS has been an age-old part of it. Marketo, in this very context, is your key to using this marketing vehicle to increase the chance of engagement with existing and potential customers.
With Marketo Engage at hand, you have the possibility to activate a winning SMS campaign, track its performance, and efficiently reach out again. So, we say this is a good pick for companies who are trying to scale their products out there through SMS messages. But, again, you won't know if you do not test it out.
