United States Biscuits Market Key Drivers, Regional Insights & Forecast to 2033
The United States Biscuits Market, which was worth US$ 20.95 billion in 2024, is expected to expand at a CAGR of 4.62% from 2025 to 2033, reaching US$ 31.43 billion by 2033.
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United States Biscuits Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033
Introduction to the U.S. Biscuits Market
The U.S. biscuits market, valued at approximately US$ 20.95 billion in 2024, is forecasted to experience substantial growth at a CAGR of 4.62% from 2025 to 2033, ultimately reaching US$ 31.43 billion by 2033. This growth trajectory is driven by a variety of factors, including an increasing demand for healthier snacks, premium biscuit varieties, and new, innovative flavors. Additionally, the shift towards gluten-free, organic, and high-fiber biscuit options is expanding the market's consumer base, presenting significant opportunities for potential investors and market participants.
Market Overview: What are Biscuits in the U.S.?
In the United States, biscuits are typically soft, flaky baked goods, distinct from the hard, cookie-like biscuits found in other countries. Often made from flour, baking powder, butter, and milk, they feature a light, airy texture and are most commonly eaten as a breakfast item or snack. Biscuits in the U.S. are versatile, consumed as side dishes to Southern staples such as fried chicken and sausage gravy or as a filling for sandwiches with various meats and cheeses.
The U.S. biscuit market is diversifying with consumer preferences for healthier ingredients. Gluten-free, high-protein, and whole grain biscuits have become more popular due to the growing consumer focus on health-conscious eating habits. Furthermore, convenience-driven demand has boosted the popularity of frozen and pre-packaged biscuits.
Key Drivers of Market Growth
1. Increased Demand for Health-Conscious Biscuits
Health-conscious consumers are increasingly opting for biscuits that align with healthier lifestyles. There is rising demand for whole grain, high-fiber, gluten-free, and protein-enriched biscuits. As dietary habits shift towards plant-based and organic foods, biscuit manufacturers are innovating with natural sweeteners, plant-based ingredients, and fortified nutrients. For example, Sweet Loren's launched gluten-free breakfast biscuits that are non-GMO, plant-based, and free of common allergens like dairy and peanuts. These offerings are appealing to health-conscious consumers and driving market growth.
2. Rise of Premium and Indulgent Biscuits
A growing interest in premium, indulgent, and artisanal biscuits is contributing significantly to market expansion. Consumers are increasingly seeking new and luxurious flavors such as chocolate-coated, nut-stuffed, and foreign ingredient-infused biscuits. For instance, Bimbo Bakeries USA launched its Entenmann's Big Chunk cookies, available in chocolate, mint chocolate, and salted caramel chocolate flavors, offering a premium snacking experience.
3. Expansion of Online and Convenience Store Retailing
The shift towards e-commerce and the rise of convenience stores are making biscuits more accessible to a broader range of consumers. Online retail channels are thriving due to the convenience of direct-to-consumer (DTC) sales, subscription services, and bulk discounts. Additionally, convenience stores are promoting impulse purchases with single-serve biscuit packs, making biscuits an easy, on-the-go snack.
Challenges Facing the U.S. Biscuits Market
1. Rising Raw Material Costs
The cost of key ingredients such as wheat, sugar, butter, and cocoa has increased, raising the production costs for biscuit companies. This is further compounded by supply chain disruptions and fluctuations in commodity prices, which place pressure on the profit margins of manufacturers, making it challenging for them to maintain competitive pricing.
2. Intense Competition from Alternative Snacks
Biscuits are facing stiff competition from other healthy snack alternatives such as protein bars, granola bars, and nuts. As consumers become more focused on nutrition and convenience, classic biscuit products need to innovate and differentiate themselves to retain market share.
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Segment Analysis of the U.S. Biscuits Market
1. Cookies
The cookies segment remains the dominant player in the U.S. biscuits market, driven by the popularity of traditional flavors like chocolate chip, oatmeal raisin, and peanut butter cookies. There is also increasing demand for organic, sugar-free, and gluten-free options within the cookies category.
2. Cream Wafers
Cream-filled wafer biscuits have gained traction due to their appeal as low-calorie, high-protein snacks. With popular flavors such as vanilla, chocolate, and hazelnut, this segment has been popular among on-the-go consumers and those seeking alternative dessert options.
3. Oats Biscuits
Oats-based biscuits have risen in popularity thanks to their high fiber content and heart-healthy benefits. As health-conscious consumers seek nutritious snacks, oats biscuits, which can be enriched with protein, sugar-free sweeteners, and digestive ingredients, are increasingly being embraced.
4. Wheat Biscuits
Whole wheat biscuits have also found a steady consumer base due to their high nutritional content, including fiber and minerals. The growing preference for clean-label products and the availability of organic wheat biscuits are driving this segment’s growth.
Regional Market Insights
1. East U.S. Biscuits Market
In the Eastern U.S., consumers are increasingly favoring organic, low-sugar, and gluten-free biscuits. The region’s urban areas, including New York and Massachusetts, are seeing growing interest in international and ethnic styles of biscuits.
2. West U.S. Biscuits Market
The Western U.S., including states like California and Washington, is heavily influenced by health trends, with consumers preferring plant-based, protein-packed, and keto-friendly biscuits. E-commerce has also seen significant growth in this region, with brands leveraging direct-to-consumer sales.
3. Northern U.S. Biscuits Market
The Northern U.S. sees strong demand for seasonal and indulgent biscuits, particularly during the winter months. Holiday-themed biscuits and flavored shortbread cookies perform well in this market, supported by the presence of premium artisanal brands.
4. Southern U.S. Biscuits Market
The Southern U.S. continues to favor traditional biscuits, including buttermilk and Southern-style biscuits. Savory biscuits with gravy and fried chicken are popular, while sweet biscuits, like honey and cinnamon biscuits, are also gaining ground. The region’s expanding retail networks and drive-through markets are contributing to steady growth.
Key Players in the U.S. Biscuits Market
- Mondelēz International
- Britannia Industries
- Kellanova
- United Biscuits
- Parle
- General Mills Inc.
- Nestlé
- The Campbell's Company
- Ferrero
These companies are continually innovating and launching new products to capture market share. They benefit from strong distribution networks, well-established brands, and targeted marketing strategies.
Key Questions Answered in the Report:
- What is the projected growth rate of the U.S. biscuits market from 2025 to 2033?
- How much was the U.S. biscuits market valued at in 2024?
- What factors are driving the increasing demand for healthier biscuits in the U.S. market?
- Which type of biscuits leads the U.S. market in terms of demand?
- What are some examples of premium and indulgent biscuits gaining popularity in the U.S.?
- How has the rise of online retail and convenience stores impacted biscuit sales?
- What challenges do companies face in the U.S. biscuits market due to rising raw material costs?
- Which region in the U.S. has seen growing preference for organic and gluten-free biscuits?
- What health trends are influencing the growth of the oats-based biscuits segment in the U.S. market?
- How do seasonal and indulgent biscuits contribute to the market demand in the Northern U.S.?
Conclusion
The U.S. biscuits market is poised for significant growth, driven by trends in healthier eating, premium product offerings, and changing consumer preferences. Companies will need to adapt to evolving demand for nutritious snacks and innovative flavors to remain competitive. The market is expanding across various regions, with each area showcasing distinct preferences for different types of biscuits. The future of the market looks bright, with both established brands and new players poised to capitalize on emerging trends.
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