India's Booming Quick E-commerce Industry

The Rise of Quick Delivery

With increasing internet and smartphone penetration in India, online shopping has become a preferred mode of purchasing various goods and services for many Indians. However, one drawback of traditional e-commerce has been delivery timelines which usually vary from one to five days. It is here that quick commerce platforms stepped in by promising delivery of products within 60 minutes.

Pioneering startups like Dunzo and Swiggy Instamart were the early movers in this space back in 2018. They focused on delivering groceries, food, medicines and daily essentials within 30-60 minutes in major Indian cities. Soon, others like Blinkit (formerly Zomato Instant) and Zepto joined the fray, raising big funding rounds to fuel their hyperlocal delivery capabilities.

Changing Consumer Preferences:

Indians today lead busy lives and have less time for routine chores like grocery shopping. Quick commerce fulfills the immediate needs of consumers by delivering what they want right at their doorstep, without wasting time going to stores. The convenience of quick delivery is driving more first-time online shoppers to these platforms.

Young working professionals, nuclear families and the elderly who can't step out are frequent users. During the pandemic, quick delivery emerged as a safer alternative to crowded stores. The reduced delivery windows aligned well with the changing lifestyle needs and preferences of urban Indians.

India's Booming Quick E-commerce Industry - https://www.coherentmi.com/blog/indias-booming-quick-e-commerce-industry-53