Bird Toys Market Growth and Trend Analysis: Insights on Size, Revenue, and Strategies

The bird toys market is experiencing dynamic growth driven by rising pet ownership and increased consumer spending on avian enrichment products. Industry stakeholders are focusing on innovation and sustainability to capture expanding market opportunities amid evolving end-user preferences and competitive pressures.

Market Size and Overview
The bird toys market size is expected to reach US$ 2.54 Bn by 2032, from US$ 1.50 Bn in 2025, at a CAGR of 7.8% during the forecast period. Bird toys are accessories and play objects designed specifically for pet birds. 

This Bird Toys Market forecast reflects intensifying demand for interactive and eco-friendly bird toys, propelled by growing awareness of avian behavioral health and urban pet-keeping trends. Increasing disposable incomes and expansion of pet care retail channels further augment the market’s scope and revenue potential.

Market Segments
The bird toys market is broadly categorized into material type, toy type, and sales channel segments:
- Material Type: Includes wood, plastic, and fabric-based toys. Wooden toys dominate due to their eco-friendliness and durability. The fastest-growing sub-segment is biodegradable fabric toys, which have expanded by 15% in revenue in 2024, supported by sustainability trends.
- Toy Type: Comprises chew toys, foraging toys, and interactive toys. Chew toys remain dominant, accounting for the largest market size in 2024, while interactive toys are the fastest-growing segment, witnessing a 20% increase in market insights due to rising demand for mental stimulation aids.
- Sales Channel: Encompasses online retail, specialty pet stores, and general retailers. Online retail experienced the fastest growth with a 25% surge in sales revenue in 2025, driven by convenience and wider product variety.

Market Drivers
A key market driver influencing the bird toys market growth in 2024-2025 is the amplified focus on pet mental well-being, supported by research showing that interactive bird toys reduce anxiety and destructive behaviors in captive birds. Legislative policies promoting sustainable pet products, notably in the EU and North America, have accelerated product innovation. For example, Paradise Pet Company launched a fully recyclable bird toy line in early 2025, aligning with these trends and capturing significant market opportunities.

Segment Analysis: Toy Type
Within toy types, chew toys dominate, contributing the highest market revenue in 2024, accounting for over 40% of total sales. Their enduring popularity is attributed to essential beak maintenance needs and affordability. Conversely, interactive toys have emerged as the fastest-growing sub-segment with a CAGR exceeding 12% during 2024-2025. Case studies illustrate increasing consumer preferences for tech-enabled foraging toys that encourage natural behaviors, underscoring a shift towards enrichment-centric products within the bird toys market report.

Consumer Behaviour Insights
Recent studies in 2024 reveal notable behavioral shifts among bird toy consumers. First, there is elevated pricing sensitivity with 65% of buyers prioritizing value-for-money while still seeking quality and safety, based on survey data from major pet care retailers. Secondly, customization trends are rising—over 30% of bird owners now prefer bespoke or semi-customizable toys tailored to specific bird species or behaviors. Lastly, sustainability preferences are stronger than ever; consumers are opting for eco-friendly materials and brands transparent about sourcing, as reflected in a 2025 global consumer feedback report.

Key Players
Prominent market players include Petsmart Inc., Petco Animal Supplies Inc., PetEdge Dealer Services, Paradise Pet Company, and Cardinal Gates, among others. In 2024-2025, many key market companies adopted aggressive capacity expansions and entered new regional markets. For instance, Petsmart Inc. expanded its product portfolio by launching interactive bird toys integrating digital engagement apps, boosting customer engagement and market revenue.

Key Winning Strategies Adopted by Market Players
- Sustainability Integration: Paradise Pet Company’s 2025 launch of 100% recyclable bird toys led to a 20% revenue uptick within six months, setting a benchmark for eco-conscious innovation.
- Digital Consumer Engagement: Petsmart Inc. incorporated QR-coded instructional guides for toy usage and care in 2024, enhancing consumer education and reducing returns, positively affecting business growth.
- Direct-to-Consumer Channels: Petco Animal Supplies Inc. prioritized direct online sales in 2025, offering personalized toy bundles based on customer bird species data, improving repeat purchase rates by 18% and creating new market opportunities.


FAQs

1. Who are the dominant players in the Bird Toys market?
Key players include Petsmart Inc., Petco Animal Supplies Inc., PetEdge Dealer Services, Paradise Pet Company, and Cardinal Gates, which have maintained leadership through innovation and market expansion.

2. What will be the size of the Bird Toys market in the coming years?
The market is expected to grow from USD 1.50 billion in 2025 to USD 2.54 billion by 2032, exhibiting a CAGR of 7.8%, driven by rising demand and enriched product offerings.

3. Which end-user segment offers the largest growth opportunity?
Consumers focusing on enrichment toys, particularly in interactive and customizable categories, represent significant growth potential due to shifting pet-owner preferences.

4. How will market development trends evolve over the next five years?
Trends include heightened emphasis on sustainable materials, integration of technology in toys, and expansion of online sales channels shaping market dynamics.

5. What is the nature of the competitive landscape and challenges in the Bird Toys market?
Competition centers on innovation, sustainability, and consumer engagement; challenges include meeting diverse species requirements and navigating regulatory standards for eco-products.

6. What go-to-market strategies are commonly adopted in the Bird Toys market?
Strategies such as eco-friendly product lines, digital consumer education tools, and personalized direct sales channels have proven effective for business growth.


‣ Get more insights on : Bird Toys Market

‣ Get this Report in Japanese Language: 鳥のおもちゃ市場

‣ Get this Report in Korean Language:  새장난감시장

Author Bio:

Vaagisha brings over three years of expertise as a content editor in the market research domain. Originally a creative writer, she discovered her passion for editing, combining her flair for writing with a meticulous eye for detail. Her ability to craft and refine compelling content makes her an invaluable asset in delivering polished and engaging write-ups.

(LinkedIn: https://www.linkedin.com/in/vaagisha-singh-8080b91)

\