Five Display Packaging Myths Holding Retail Brands Back

There are too many brands that do not want to invest in better packaging due to assumptions that were not true at all. Certainly, some of these ideas are repeated many times, and founders believe them to be fact without ever trying them. Display packaging is already being associated with a number of these myths and dispelling the myths can help a brand avoid making an expensive packaging decision based on misinformation instead of actual outcomes.

Is Display Packaging Only Worth It for Big Brands?

Most small brands believe that display setup is a luxury that can only be enjoyed by big companies that have huge marketing budgets. The truth of the matter is that a product that does not have a visual representation tends to compete on equal footing with a company on a shelf, irrespective of the sizes. A small brand that will be competing next to the well-known name requires excellent packaging even more, as it will not have an established reputation to rely on.

Cost is also a factor of order size as opposed to brand size. A smaller production run that is designed based on a clever and straightforward design is capable of competing with a larger company setup without the budget.

Does Any Sturdy Box Work as a Product Display?

It is a universal belief that a good display is made by structural strength. Durability is important, and Custom Display Packaging is successful in that it is built in a manner that considers the way a shopper really looks at and interacts with a shelf rather than the longevity of the box during shipping.

The product may be locked away in a generic sturdy box and it may not sell at all, because there is nothing in the design that draws the attention or conveys the message as to why the product is worth purchasing. Strength and visual design should be in collaboration and not in replacement.

Is a Display Box Only Useful on a Retail Shelf?

Display packaging is considered by some brands as something that is only applicable within a physical store. The same packaging does not add value to several other moments which are missing in that view. An online listing of a product has the identical advantage of being photographed in a clean structured manner as a product on a shelf.

They are available in trade shows, local markets and even direct to customer shipping where strong Display Boxes of Products solidify brand identity long after it is on the retail floor.

Do You Need a Huge Order to Get Good Pricing?

There is a common myth about display packaging wholesale pricing that it is only worthwhile at large quantities of orders, and thus even lesser brands would not ask to get a quote. Tiered pricing is offered by numerous manufacturers to reward average quantities of orders without obliging the brand to make a large initial outlay.

A quote on a smaller run will often show pricing that can comfortably fit into the budget of a brand that is starting to grow particularly relative to the potential cost of lost sales that may be a result of ineffective packaging.

Should Packaging Wait Until a Product Proves Itself?

A common delay in founders is not investing in any packaging until a product has already achieved some success as it seems to be more appropriate to demonstrate demand first. This may backfire as poor packaging is at times why a promising product never gains such early momentum in the first place.

Creating a solid packaging early would provide a new product with a more equal opportunity to make it as opposed to having it prove itself by operating under a handicap no one would immediately spot.

Checklist Before You Order Display Packaging Boxes

Some practical checks assist the brands to avoid spending money in vain after the myths are busted.

Structural Integrity

The display must be able to support the actual weight of the product without sagging and bending when subjected to normal handling in a busy retail store.

Print Clarity

Text and branding must remain readable to an average shopper and not only when standing close to a design review.

Assembly Ease

A design that can only be assembled after a long time is easily ignored by store personnel, regardless of how nice it may appear after being assembled.

Manufacturers who make these displays, not via external printers, are more likely to provide a consistent output of quality in production runs. Other companies such as Kwick Packaging deal with brands directly to work out the size of custom displays, which typically results in less stalling between approval and delivery.

Top Packaging Brands in the USA Display Industry Kwick Packaging and Other Names Worth Knowing

The retail display area in the United States comprises a vast array of manufacturers consisting of well-established national printers to smaller organizations that are constructed based on adaptable order sizes.

The Custom Boxes and PakFactor are two companies that are frequently mentioned in this category, as they manufacture retail ready display packaging in a variety of product types. Competing manufacturers must ask to sample before committing to a larger production run and ensure turnaround time.

Final Thoughts On Rethinking Display Packaging

The assumption that a certain brand could not grow due to the false beliefs about packaging could silently have an impact over a period of years without anyone noticing it. Display packaging should be viewed as worthy of scrutiny as pricing, product design or ingredients, as it directly impacts whether a great product ever gets noticed.

The brands that are willing to experiment with that should begin with a smaller trial order instead of going into a full production run and basing it on past assumptions. Manufacturers like Kwick Packaging have become useful to many emerging brands that produce a test batch in the size of their specific product line. Releasing these myths can frequently open the gateway to packaging choices that will in fact cause sales to proceed.