7 Pre-Show Marketing Strategies for Guaranteed Success at Exhibitions

With the date announcements of the next European Education Fair, Jacob Russell, Head of PR at a Fashion Design Institute, had to take all the effective measures to maximise the benefits from that conference for his educational institute. Thus, he connected with the finest exhibition stand builders in France and asked them for expert suggestions, especially on what he needed to do during the pre-show stage. 

As an exhibitor, you need comprehensive preparations, and the pre-show phase is the most important part that defines the extent of achieving the desired goals at trade shows. If you are also going to participate in a trade show soon, you must be getting curious to know more about what the experts shared with J Russell. If yes, you don’t have to wait further. 

Here are powerful pre-show marketing strategies that can drive trade show success:

1. Set Clear Goals: First of all, you should determine what exactly you want to achieve through your trade show participation. Define your event objectives, whether it is brand awareness, lead generation, or product launch. Now, craft your further steps and strategies towards achieving them.  

2. Create a Compelling Stand: Clear trade show goals give you clarity on what you should convey to your potential customers at trade shows. Determine your target audience and craft a trade show booth design with a message that resonates with them. Ambiguous messaging may cause your best prospects to ignore your booth.
   
   
3. Utilise Email Campaigns: Leverage emails to make people aware of your participation in the upcoming trade show. Send invites, teasers, and booth details to your contacts and target audience. This step leads to familiarity and encourages visitor engagement.
   
   
4. Leverage Social Media: Social media proves very effective in connecting with potential customers. You should share updates, countdowns, and interactive posts using event hashtags. Their engagement on these posts will further boost awareness about your trade show appearance.
   
   
5. List on Event Directories: There are lots of event directories on the internet. Ensure your brand is featured in the official exhibitor list. Also, every organiser features exhibitors on their official website. Ask them to list your brand there.  
   
   
6. Offer Incentives: Giveaways and incentives are old and proven marketing methods. These tactics are known for drawing a crowd at exhibition displays. As an exhibitor, promote giveaways or demos to attract booth visitors.
   
   
7. Schedule Meetings Early: Pre-book appointments with prospects and partners. It will give them something important to look forward to, increasing the likelihood of visiting your exhibition design stand.
   

Along with the pre-show stage, you have to be well-prepared at every stage of the trade show campaign, be it during the show or post-show. By having expert exhibition service providers by your side, you can accomplish that objective with ease. 

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Expo Stand Zone is the most reliable online portal among the exhibitors worldwide looking for exhibition stand solution providers. It has enlisted 2100+ stand builders across 400+ cities in 65+ countries. If you are looking for expert exhibition stand builders in Paris for your next show, just put your booth query on the portal now. Afterwards, you will soon receive the best proposals from 5 exhibition stand design companies in Paris.